Guest article from Fresh Finance.
Content marketing has evolved tremendously in 2020 and has become a crucial part of a successful marketing plan. Having an audience is powerful when the audience helps positions your company as a thought leader through sharing your content. With an audience sharing your content, other consumers look to your company to provide answers and knowledge relevant to their circumstances.
There are many ways to become a thought leader in your industry including social media, a monthly newsletter, and participating in industry webinars and events. The one tie that these modes have in common is content. Make sure that the content you are creating or sharing has substance.
Write with purpose.
Not a writer? Hiring a content marketing service is a great way to help you achieve your content marketing dreams.
Creating content with substance means writing about topics that you are passionate about. Trying to write about something unnatural to you is difficult and readers will be able to tell your article was not a labor of love. Writing is something that takes practice but choosing topics that you enjoy learning more about or hold interest with your clients will make the process more enjoyable.
Be consistent.
Keeping a consistent posting schedule not only keeps you top of mind with your audience but signals to Google that your site is reliable in producing new content. Consistent posting will help your SEO (top Google result, anyone?).
Try using a tool like TeamUp or Hootsuite to help you maintain a consistent content calendar. Update the calendar with any upcoming events or webinars and remember to include these events in your content marketing plan as well.
Check your facts.
Content marketing depends on the relationship between your company and its’ clients/target market. Do not jeopardize this relationship by creating content that is not accurate and professional and always include your resources. When readers trust your content, they are more likely to return to your website and social media pages for relevant, reliable, and educational content.
About the Author
Fresh Finance is a financial services industry publishing company specializing in enterprise content creation and deployment for advisors. Fresh Finance’s proprietary software produces digital newsletters and social media posts simultaneously for financial professionals to position themselves as industry experts. Fresh Finance’s enterprise marketing tool is designed to create and send the same content while featuring each advisor’s unique branding.
See the original article here.
