The success of any marketing campaign or video production project relies on how well the intended audience understands and connects with the message. This is only possible when the team working on it has a good grip on what the company wants to achieve with the project.
This approach should be at the core of any vendor regardless of their industry. But very few follow through on their promises of research and collaboration at the level these projects require. Service providers often tend to take over a project, and clients allow this to happen because the vendors are the experts, right?
We believe that mindset is incorrect, and teams must impress their clients that they are still the ones in charge. Yes, the vendor may be the expert in producing a video or campaign… but the client knows their product as an expert, and there must be a collaborative approach on the vendor’s behalf to discover what messaging and visuals will make an impact.
The client’s vision, not the vendor’s, needs to be delivered to the world. Video marketing, when a company’s brand and message really get a chance to shine, enhances their professionalism and appearance–and makes a lasting impact with prospects. It’s a powerful tool, so much so that average users remember 95% of a message when it is watched, compared to 10% when it is read.
You can see examples that this collaborative mindset indeed works effectively from reading our reviews. Feedback remains one of the most potent organic marketing tools available. Our team is happy to share that we’re currently bringing in five-star ratings from our published reviews on our Clutch profile.
There’s nothing more powerful than a good word from another customer. We’re confident we’ve built a team with the skills, experience, and knowledge necessary to deliver the best results for any kind of project. O
Learn more today about our different services and how our team can positively impact your operations. See more information about our video production services here. For any questions or inquiries on how we can begin working together, we highly recommend reaching out to our team via phone, email, or the form available on our contact page.
Special thanks to Clutch for hosting our in-depth reviews and interviewing clients to make these reviews possible.
