Advisor Logistics provides specialized outsourced trading and operational support for financial advisors. As they looked to scale, they realized their existing brand identity—which had served them since their inception—no longer reflected the sophisticated, tech-forward nature of their current services or their position as a premium industry partner.
We partnered with Advisor Logistics to execute a comprehensive brand overhaul. Because their original logo was outdated and lacked versatility, we started from scratch to build a visual and narrative foundation that would support their long-term growth.
We developed a modern, refined logo that maintains professional credibility while signaling innovation. This was followed by a complete brand system, including a defined color palette, typography, and official brand guidelines to ensure consistency across all touchpoints.
A brand is more than just a logo. We worked closely with the Advisor Logistics team to refine their core messaging, ensuring their value proposition—simplifying complex trading for advisors—was communicated clearly and effectively to their target audience.
Beyond the initial launch, we provide ongoing support to keep the brand active and engaging:
• Social Media Management
• Email Outreach
• Prospect Engagement
• Collateral Design
Anthony has over 30 years of experience in advertising, art direction, and illustration/design. He has held the role of creative director for several companies and has worked with a diverse range of clients, including Target, 3M, Ecolab, Starkey, McDonalds, General Mills, British Airways, Tonka Toys, Kemps, Nabisco, and more—executing memorable and impactful illustrations & designs that have helped to establish their brands.
As Creative Director at De Lu Studios, Anthony will bring his wealth of experience and expertise to the table, providing innovative and strategic creative direction to the company.
Specializes In: Illustration • Art Direction • Creative Design • Concept Development
Scott is an expert at video production, filming, and animation. With experience in international business, marketing, and business law, he also provides De Lu Studios with a unique perspective for each client collaboration.
He graduated from Hamline University in St. Paul, MN with a degree in international business and concentration on pre-law.
Specializes In: Innovative Design • Animation • Marketing/Brand Strategy • Video Production • Corporate Law
Brett's extensive experience in corporate law, taxation, business planning, and financial analysis provides De Lu Studios with the necessary insight to promote and support company growth while allowing Co-Founders Scott and Natalie to focus directly on their clients.
He graduated from the University of Minnesota in Minneapolis, MN with a degree in political science and mass communications, and from Mitchell Hamline School of Law in St. Paul, MN.
Specializes In: Corporate Law • Taxation • Financial Planning • Accounting • Corporate Governance
Natalie’s experience in marketing and corporate design help her develop marketing campaigns thoughtfully and creatively. Her background in psychology help her better understand how consumers think, feel, reason, and make their decisions.
She graduated from Hamline University in St. Paul, MN with a degree in marketing and concentration in psychology.
Specializes In: Creative Problem Solving • Branding & Messaging • Agency Marketing • Website Design • Graphic Design & Illustration