ETA Equity is a sophisticated investment firm focused on the Small to Mid-sized Business (SMB) market. As they expanded their influence within the Entrepreneurship Through Acquisition (ETA) space, they required a digital presence that matched the caliber of their deal flow. Their goal was to move beyond a basic landing page to a high-performance site that serves as a credible resource for investors, partners, and business owners.
We transformed ETA Equity’s digital presence from a static landing page into a high-performance business tool, focusing on clean aesthetics and intuitive navigation to establish immediate authority in the PE sector.
The custom-built site features a sophisticated, filterable portfolio system designed to showcase their track record across both active and past investments in the SMB market. Additionally, we integrated a dedicated events hub to centralize their involvement in industry forums and speaking engagements, reinforcing their position as thought leaders.
By rebuilding the site from the ground up with a refined color palette and custom elements, we provided a scalable platform that reflects their professional stature and supports their long-term growth.
Anthony has over 30 years of experience in advertising, art direction, and illustration/design. He has held the role of creative director for several companies and has worked with a diverse range of clients, including Target, 3M, Ecolab, Starkey, McDonalds, General Mills, British Airways, Tonka Toys, Kemps, Nabisco, and more—executing memorable and impactful illustrations & designs that have helped to establish their brands.
As Creative Director at De Lu Studios, Anthony will bring his wealth of experience and expertise to the table, providing innovative and strategic creative direction to the company.
Specializes In: Illustration • Art Direction • Creative Design • Concept Development
Scott is an expert at video production, filming, and animation. With experience in international business, marketing, and business law, he also provides De Lu Studios with a unique perspective for each client collaboration.
He graduated from Hamline University in St. Paul, MN with a degree in international business and concentration on pre-law.
Specializes In: Innovative Design • Animation • Marketing/Brand Strategy • Video Production • Corporate Law
Brett's extensive experience in corporate law, taxation, business planning, and financial analysis provides De Lu Studios with the necessary insight to promote and support company growth while allowing Co-Founders Scott and Natalie to focus directly on their clients.
He graduated from the University of Minnesota in Minneapolis, MN with a degree in political science and mass communications, and from Mitchell Hamline School of Law in St. Paul, MN.
Specializes In: Corporate Law • Taxation • Financial Planning • Accounting • Corporate Governance
Natalie’s experience in marketing and corporate design help her develop marketing campaigns thoughtfully and creatively. Her background in psychology help her better understand how consumers think, feel, reason, and make their decisions.
She graduated from Hamline University in St. Paul, MN with a degree in marketing and concentration in psychology.
Specializes In: Creative Problem Solving • Branding & Messaging • Agency Marketing • Website Design • Graphic Design & Illustration