In today’s business world, video marketing is more important than ever before. A video allows you to tell a story and show your personality in a way that text alone cannot match, and engage potential customers at every stage of their customer journey.
These videos can be in any format, from explainer videos to customer testimonials, and can be published on a variety of platforms, from social media to your websites.
But what makes a video “high quality”…?
- The video should have clear audio and high-resolution visual elements
- It should be branded to your company, not generic in appearance
- It should be informative and engaging, offering value to the viewer
- It should focus on outcomes rather than features; how will your solution help improve the viewer’s life?
- It should also be optimized for all channels so that it can be easily watched by potential customers. This means using the proper file size and generating captions on the video for those whose volume is off.
Here are just a few of the direct outcomes you can expect to see from implementing a video marketing strategy:
A More Professional Appearance –
A high-quality video production communicates to your audience that you’re a company that cares about its image and is willing to invest in looking good. These first impressions leave a lasting impression on potential customers and can help you to win over new business.
Improved SEO Rankings –
Google loves video content, and so do your potential customers. In fact, video content is now 50 times more likely to rank on the first page of search results than any other type of content.
Improved Social Engagement –
A video on your website can capture the attention of a visitor and keep them engaged for longer than if they were just reading text. Videos are also more shareable on social media, so they have the potential to reach a much wider audience.
A study conducted by Forrester Research found that videos are 50 times more likely to generate organic reach on social media than any other type of content. And according to HubSpot, emails that include video have an open rate that is 5% higher than those that don’t, and click-through rates are 9% higher.
If you’re not using video in your social media marketing, you’re missing out on a huge opportunity to engage potential customers. Video is a great way to add personality to your brand and make a lasting impression.
Increased Sales –
A Video Commerce Consortium study found that adding a product video to your website can increase sales by as much as 144%. And a study by Animoto found that 73% of respondents said that they were more likely to buy a product after watching a video about it.
This means that if you’re not using video on your website and in other places, you could be missing out on potential sales.
Greater ROI –
While the upfront cost of producing a high-quality video may be more expensive than other forms of marketing, the return on investment can be much higher. This is because video allows you to reach a wider audience with your message and connect with viewers on an emotional level, leading to increased sales and brand loyalty.
If you’re not already using video as part of your marketing strategy, now is the time to start. Your P&L statements will thank you for it. Contact us to learn how we can help.
