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The Psychology Behind Successful Viral Campaigns
Posted inMarketing Insight

The Psychology Behind Successful Viral Campaigns

A viral campaign is a marketing campaign that spreads rapidly from person to person, usually through social media, email, or other digital channels. The key to a viral campaign's success…
Posted by By studiosofdelu February 2, 2023Posted inMarketing Insight
How To Ensure Your Black Friday Promotions Are Successful (And Decide What To Offer!)
Posted inMarketing Insight

How To Ensure Your Black Friday Promotions Are Successful (And Decide What To Offer!)

Black Friday is one of the busiest shopping days of the year, and it presents a huge opportunity for businesses to boost their sales.Β  However, Black Friday can also be…
Posted by By studiosofdelu November 17, 2022Posted inMarketing Insight
Why High-Quality Video Marketing is a Game Changer for Your Marketing
Posted inMarketing Insight

Why High-Quality Video Marketing is a Game Changer for Your Marketing

In today's business world, video marketing is more important than ever before. A video allows you to tell a story and show your personality in a way that text alone…
Posted by By studiosofdelu October 28, 2022Posted inMarketing Insight
9 Marketing Strategies to Make Events More Successful
Posted inMarketing Insight

9 Marketing Strategies to Make Events More Successful

Getting the word out about an event to a specific audience isn't easy when you don't know where to start. It can be nerve-wracking as you wonder, will anyone actually…
Posted by By studiosofdelu July 26, 2022Posted inMarketing Insight
How to Use Video at Every Stage of the Customer Journey
Posted inMarketing Insight Strategy

How to Use Video at Every Stage of the Customer Journey

If your marketing goal is to get the attention of busy consumers, make a real connection, and ultimately increase sales, then video is a highly effective medium for you. Putting…
Posted by By studiosofdelu May 21, 2022Posted inMarketing Insight, Strategy
What Is a Marketing Funnel? Three Key Steps To Optimize It
Posted inBusiness Marketing Insight

What Is a Marketing Funnel? Three Key Steps To Optimize It

If you're trying to build a business, you need to be building an email list. One thing every business is always looking for is more leads, regardless of industry or…
Posted by By studiosofdelu March 26, 2022Posted inBusiness, Marketing Insight
The Post-Pandemic Shift to Connection and Trust
Posted inMarketing Insight

The Post-Pandemic Shift to Connection and Trust

With social quarantine and isolation, many of have felt an extreme lack of connection like we've never experienced before. The Covid-19 pandemic is forcing marketers to reevaluate what it means…
Posted by By studiosofdelu March 20, 2022Posted inMarketing Insight
How to Leverage the 8 Psychological Principles of Marketing
Posted inMarketing Insight

How to Leverage the 8 Psychological Principles of Marketing

Being a successful marketer heavily relies on your knowledge of psychology; how do you sell without seeming pushy? How do you promote your product in a way that resonates with…
Posted by By studiosofdelu February 24, 2022Posted inMarketing Insight
Avoid Pushy Sales and Marketing Interactions with These Tips
Posted inBusiness Marketing Insight

Avoid Pushy Sales and Marketing Interactions with These Tips

Selling without "being a salesman," i.e. without seeming pushy, is extremely important to master if you want to be successful in business. Many companies might be using pushy sales or…
Posted by By studiosofdelu February 9, 2022Posted inBusiness, Marketing Insight
When and How to Increase Your Prices With Confidence
Posted inBusiness Marketing Insight

When and How to Increase Your Prices With Confidence

Why and when to raise prices It doesn't matter what your Facebook group, colleagues, or friends say you should charge. What matters is that you are being paid for adding…
Posted by By studiosofdelu November 2, 2021Posted inBusiness, Marketing Insight
What Are Lead Magnets and The Psychology Behind Why They Work
Posted inMarketing Insight

What Are Lead Magnets and The Psychology Behind Why They Work

Imagine the last time you clicked on an ad for a lead magnet (the freebies that you download such as e-books or guides) and found that you were required to…
Posted by By studiosofdelu June 14, 2021Posted inMarketing Insight
Don’t Try To Be Perfect, Try To Offer Value Instead
Posted inBusiness Marketing Insight

Don’t Try To Be Perfect, Try To Offer Value Instead

by Natalie Hilscher, Co-Founder, Marketing Specialist. When De Lu Marketing was still in its beginning stages, I was obsessed with everything being perfect for our new business. I overworked everything:…
Posted by By studiosofdelu March 1, 2021Posted inBusiness, Marketing Insight
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Anthony Hilscher Creative Director

Anthony L. Hilscher

Creative Director

Anthony has over 30 years of experience in advertising, art direction, and illustration/design. He has held the role of creative director for several companies and has worked with a diverse range of clients, including Target, 3M, Ecolab, Starkey, McDonalds, General Mills, British Airways, Tonka Toys, Kemps, Nabisco, and moreβ€”executing memorable and impactful illustrations & designs that have helped to establish their brands.

As Creative Director at De Lu Studios, Anthony will bring his wealth of experience and expertise to the table, providing innovative and strategic creative direction to the company.

Specializes In:  Illustration  ‒  Art Direction  ‒  Creative Design  ‒  Concept Development

Scott Mills CoFounder

Scott A. Mills

Co-Founder, Marketing Specialist

Scott is an expert at video production, filming, and animation. With experience in international business, marketing, and business law, he also provides De Lu Studios with a unique perspective for each client collaboration.

He graduated from Hamline University in St. Paul, MN with a degree in international business and concentration on pre-law.

Specializes In:  Innovative Design  ‒  Animation  ‒  Marketing/Brand Strategy  ‒  Video Production  ‒  Corporate Law

Natalie Hilscher De Lu

Natalie Hilscher

Co-Founder, Marketing Specialist

Natalie’s experience in marketing and corporate design help her develop marketing campaigns thoughtfully and creatively. Her background in psychology help her better understand how consumers think, feel, reason, and make their decisions.

She graduated from Hamline University in St. Paul, MN with a degree in marketing and concentration in psychology.

Specializes In:  Creative Problem Solving  ‒  Branding & Messaging  ‒  Agency Marketing  ‒  Website Design  ‒  Graphic Design & Illustration

Brett Benkovics CFO

Brett A. Benkovics

Chief Financial Officer

Brett's extensive experience in corporate law, taxation, business planning, and financial analysis provides De Lu Studios with the necessary insight to promote and support company growth while allowing Co-Founders Scott and Natalie to focus directly on their clients.

He graduated from the University of Minnesota in Minneapolis, MN with a degree in political science and mass communications, and from Mitchell Hamline School of Law in St. Paul, MN.

Specializes In:  Corporate Law  •  Taxation  •  Financial Planning  •  Accounting  •  Corporate Governance